Los Angeles – September 12, 2024
Designer Atousa G’s Fashion Forward event, SewDown, returns for Los Angeles Fashion Week Fall 2024, presented by The HER Group. The popular and populist show and sale will occur on October 19 at a location to be announced soon.
SewDown will feature cutting-edge lines on the runway, music from top artists and DJs, striking visuals, and the sexy crowd that made SewDown the favorite streetwear show during LA’s Fashion Week from 2003 – 2014.
SewDown 2024 is booking for runway lines, visual artists, and vendors. Potential participants who want to show their lines or art or have their visuals or music considered for inclusion should fill in contact form. Hair, makeup, and gift bag inclusion are handled for runway lines.
With ten up-and-coming cutting-edge designers, including Atousa’s eponymous nightlife forward Atousa G line and her even sexier range, A Line Called K, expected for the Spring 2025 runway show, SewDown will retake its reign as THE Fashion Week closing event.
Confirmed DJs include headliner Marques Wyatt, who will bring his legendary enlightening house music vibes; LA’s popular DISCOS XXX founder Tavish, known for progressive, fun, disco house; Chase Aldrige of Better Late, who will bring his disco
pumpers; G Dubbs of Sacred Grounds LA, known for his soulful underground sound; and Scott K of We Own the Night, who will play a fantastic house music set.
SewDown allows their designers to show their designs to buyers, the press, and the public. Event attendees can also purchase clothing, jewelry, music, footwear, art, and more at wholesale and sample sale prices. In addition to fashion, SewDown will feature
art installations, live painting, visuals from top VJs, and their signature – world renowned music artists and DJs.
“We are so excited to allow a new group of designers to show their styles in our unique environment,” said show creator, producer, and designer Atousa G., adding, “This event is a blend of cutting-edge fashion, mind-blowing art, and great music, fused with Los Angeles’ sexiest crowd.”
Since its debut in Hollywood in 2003, SewDown has allowed more than 100 designers to showcase their fashions and sell their products to an eclectic and trend-setting audience. In addition to producing SewDown, Atousa G is a designer and stylist who works with top talent worldwide.
Attendees will include VIPs, stylists, photographers, influencers, and more. The Red Carpet Pre-Event and VIP Business Lounge will include food, drinks, and gifting.
The Los Angeles Times called Sew Down, “Where up-and-coming designers up and come.” SewDown 2024 promises to bring LA Fashion Week 2024 a creative edge and a fantastic party. Be down, SewDown.
